The International Reach and Success of the 2021 Peace and Goodwill Message
The message’s international reach has increased year on year and has been seen by more people and communities across the world in numerous languages each year.
The 2021 Peace and Goodwill Message on Equality for Women and Girls was translated into 65 languages and was shared on social media in 59 different countries. The video message reached over 5.2 million people across the world – the most successful Peace Message in the history of the message.
Politicians, organisations, and celebrities across the world recognised and supported the message. Hillary Clinton, UN Women, Michael Sheen, Matthew Rhys and Iwan Rheon, to name but a few who expressed their support for the message on twitter. The social media impressions surpassed 84 million, from shares on social media to videos of support by those such as Karen Pierce, the British Ambassador to the USA.
The Urdd are hoping to build on the success of the 2021 Peace Message, by increasing the international reach even more with the 100th Peace Message in 2022, as part of the Urdd’s Centenary celebrations.
The 2021 Peace and Goodwill Message also succeeded in winning two prizes at the Young Peacemakers Awards. Thank you to the Welsh Centre for International Affairs (WCIA) for awarding both first prizes: Young Digital Peace Builders of the Year and Young Peacemakers of the Year.
