#FelMerch

Inspire. Support. Empower.

What is #FelMerch?

#FelMerch was established by the Urdd’s Sports Department in 2021, with the support of Sport Wales, which has been established specifically to inspire, support, and empower young women and girls to keep active and break down the barriers that prevent women and girls from participating in sport.

The campaign has now been fully embedded across the Urdd, and the organisation coordinates #FelMerch humanitarian trips to countries such as India and Kenya, and organises music and arts projects under the #FelMerch banner.

What the research says…

According to new research by Always more than half (55%) of teenage girls do not keep active, and three quarters (75%) feel more support is needed to keep them in sport.

Recent research by Sport Wales into the nation’s activity habits and behaviours also show that the pandemic appears to have widened inequalities in sport participation across gender and socio-economic status. Women reported doing less sport than before Covid-19, feeling guilty about not exercising more and were worried about leaving the house.